Brand
Using the Worklist brand.
Logo files, colours and a few rules for writing about Worklist. For anything not covered here, write to hello@worklist.in.
Logo
The mark is a hand-drawn “w” with an “o” that looks around. Use the dark mark on light backgrounds and the light mark on dark ones.
- Leave space around the mark at least as wide as the “o”.
- Don't stretch, rotate, recolour, outline or add effects to it.
- Don't put it on busy photos where the eyes get lost.
Colours
Ink
#18181B
Text and the logo on light backgrounds
Stone
#F1F0ED
Page background
Paper
#FCFCFB
Cards and surfaces
Blue
#2563EB
Buttons and links
Sky
#6B9BFF
Blue on dark backgrounds
Type
Headlines and body text use Geist. Numbers and code use Geist Mono. Both are free from Google Fonts.
Show the work.
Writing the name
- Write Worklist: one word, capital W.
- Not “WorkList”, “Work List” or “WORKLIST”.
- Tagline: Don't just apply. Show the work.
- Don't imply Worklist endorses your product without asking us first.